To generate recall for upcoming malls on a national platform – so far there are no awards following a systematic process to felicitate Indian malls yet to open. The ISCA recognition will be a first-ever for India, and indeed the world.

To showcase upcoming projects to prospective tenants. ISCA nominees will have a platform to showcase their projects to a jury consisting of 7 IPCs and 50+ BD heads who will assess their projects on 15 pre-defined parameters.

To gain improvement/changes feedback directly from key stakeholders. There is no such platform today anywhere in the world where developers can present their projects to a group of potential partners/ tenants at a single go. This will help Identify & correct gaps to ensure that each project excels in every aspect of mall building, marketing, leasing and launch.

To get a seal of approval for the upcoming mall from a body that consists of multi stakeholders/ experts with experience in designing, management, leasing of malls and retailing in malls.