Coming from over 20 years of professional experience, I am currently serving as the Vice President,

Business Development – India & Global at Being Human Clothing. In my current capacity, I spearhead

national and global expansion initiatives, ensuring that the brand’s ethos of sustainability, product

value, and design innovation reaches consumers worldwide.

Prior to my tenure at Being Human Clothing, I held pivotal roles at prominent fashion retail majors,

including Raymond Apparel Limited, where I served as the National Head – Business Development.

Under my leadership, renowned fashion and retail brands such as The Raymond Shop, Ethinix By

Raymond, Ready to Wear, Made to Measure, Park Avenue, Colorplus and Parx touched outstanding

topline growth and profitability numbers. My strategic acumen facilitated the opening of 50-300+

new doors while maintaining a robust bottom line. My contributions to accelerating organisational

growth and achievements in boosting market expansion were recognised numerous times by the

organisation’s top management.

During my earlier tenure at Blackberrys, I orchestrated a comprehensive expansion roadmap across

diverse market segments, scaling up the brand’s footprint from 25 to 250 stores across tier 1, 2, and

3 cities. My keen understanding of market shifts, operational efficiency, and stakeholder

management played a pivotal role in driving Blackberrys’ growth trajectory.

My journey in business development began at M&B Footwear, where I honed my skills in retail

expansion and brand management for prestigious labels such as Lee Cooper and Geox. I was

instrumental in conceptualising retail design concepts and spearheading new market initiatives,

setting the stage for subsequent successes in the industry. I oversaw the opening of 100 + stores

during my tenure at the organisation.

Beyond my corporate achievements, I am well regarded for my analytical prowess, negotiation

finesse, and commitment to excellence. I has been lauded by industry peers and recognised through

prestigious accolades and roles, including:

*Outstanding women leadership Award (Retail) ET – World HRD Congress 2019.

*Recipient of Raymond Award for Excellence 2021 – Cost-saving Initiative of the Year.

* Top Most Retail Mind Award 2023 – Asia Retail Congress (CMO Asia)

*Featured in IMAGES Retail magazine as 30 Best Retail Business Development Heads in India.

* Have been a speaker at multiple industry events over many years.

My passion for learning, coupled with my collaborative leadership style, fosters an environment of

innovation and growth within my teams. I am deeply committed to driving business success through

strategic planning, public relations, and franchise management, cementing my reputation as one of

India’s foremost business development leaders.

Rakesh Ajila is having 24+ years experience of Rapid Brand expansion in India and UAE. He was part of the CCD expansion journey for 12 years and Jubilant food works for 7 Years. Currently He  is heading Cult.fit  sports arena expansion for the past 7 years which has revolutionised indian fitness and sports arena with  brands Like Cult.fit,Fitness first,Golds ,Volt, Reset,Playon , Cult.play,Cult.sports and Cultplay  sports vertical.Rakesh Ajila is also serving as President of Adhyaa Foundation charitable trust which is working on upliftment of Rural students and needy in karnataka state.He has done his masters in economics,Diploma in Export management, MBA in HR & PM and alumnus of IMT Ghaziabad.

I head the expansion across the Wow Momo brand portfolio in India. In the past 5.5 years at Wow Momo from 80 operational stores have taken the brand to 450+ stores across 19 cities with inclusion of 2 new brands – Wow China and Wow Chicken – ensuring with the best of locations and high visibility across malls, high streets, IT parks, airports, railway stations etc. I have an experience of 20 years in the retail industry – have worked with brands like Shoppers Stop, Wills Lifestyle , Essar Telecom Retail Ltd (The Mobile Store), Mobiliti World, Spice Telecom.